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Limited to 12 Participants

Don’t Miss Your Chance to Craft and Launch a Compelling, Easy-to-Remember & Share Tagline—In Just 6 Weeks!

We finally have a tagline that connects with all of our diverse audiences. Thank you!

“I couldn’t imagine how an organization as broad as ours—with so many distinct audiences, services, and programs—could develop a tagline that worked across the board. The Tagline Focus Project showed us how.”

—Carol Whatley, Director of Communications and Marketing
Alabama Cooperative Extension System


You’ll Finish the Tagline Focus Project (TFP) With…
  • A tagline that connects immediately with the very folks you need to engage
  • Clear understanding of your target audiences’ wants, values and habits, so you can connect with them more effectively
  • Mastery of the message development process, so you’re poised to develop more strong messages for your organization and programs.
  • A team of effective, well-trained messengers—your colleagues.

Build Expertise, Save Time and Effort—Get Expert Guidance That Leads You through the 11-Step Tagline Development Process with
Guaranteed Results

Yes, I want to master the message development process and craft a compelling tagline for my organization. Sign me up for the Tagline Focus Project so we can gain the following benefits:

  • Personalized attention from Nancy, including a kick-off call, weekly office hours, a mid-project brainstorming call and weekly office hours extending beyond the last session
  • Expert critique of your top three tagline drafts
  • Three, interactive small group training sessions
  • Toolkit (the Great Nonprofit Tagline Toolkit) including:
    • Key readings to build your understanding of crucial issues about and guidelines for message development
    • Audience research survey template
    • Brainstorming session, agenda and slide deck templates
    • Special worksheets shaped to help you accomplish all tagline development needs.
  • Access to and guidance using the Nonprofit Tagline Report and Database of 5,000 nonprofit taglines
  • Hands-on guidance as you move through the 11-step tagline development process
  • New, professional relationships with your peer TFP participants working toward a common goal, including tapping for critiques, organizational knowledge and brainstorming
  • Flexible learning options: Participate in the program alone or with your colleagues; attend online group meetings via webinar live or at your convenience later

Questions? Please call me (Nancy) at 862-216-0445.

The Tagline Focus Project 100% Risk-Free Guarantee

I’ve created dozens of taglines that work—for nonprofits, grantmakers and associations—so I know how the process works. You benefit from my experience. This isn’t just another one-off, teleseminar series or one-day workshop where you learn about a new marketing strategy. (The problem with that approach is that most participants don’t ever implement. There are just too many day-to-day must-dos
to get to it.)

TFP participation is all about delivering a tagline that’s ready to go, not just about learning how to do it. You’ll walk away with a tested tagline for your organization and the knowledge to develop others for specific programs or audience groups.

And nonprofit organizations that use well-researched, relevant messages enjoy greater success in making and keeping relationships with donors, volunteers and other supporters, than those that don’t. That’s why I can make this guarantee:

Participate fully in the Tagline Focus Project and take up to six months to implement the tagline you finish up with. If after six months you don’t feel that your organization’s tagline (and overall messaging) is measurably better than it is now, we’ll completely refund your money—100%. No questions asked. Guaranteed.

Now we have the skills and process in place to craft more messages for our organization, and each program.

“Your blend of webinars to teach key concepts and share models, a logically-built, step-by-step process that kept us focused and on schedule, and one-to-one coaching and critiques to keep us on track was ideal. Now we have the skills and process in place to craft more messages at the organizational level, and taglines for each program.”

—Kay Stevens, Executive Director
Wisconsin Youth Company

NOTE: This program is open only to nonprofit, foundation and association staff members.


 For a modest investment, you get a personalized learning experience with Nancy Schwartz and finish with a tagline, ready to use for just $997.

No thanks. I’d just like to subscribe to the Getting Attention E-Update for now.

Don’t miss this chance to develop the tagline that will help your organization forge the new connections you need and strengthen the ones you have. To register, please complete the form below and click submit. You’ll be taken to PayPal to make your payment.

Our online process is secure and you can safely provide your information below (we won’t share it with anyone) and your credit card information via PayPal. Thank you.

Questions? Please call me (Nancy) at 862-216-0445.